Our Story
Recently featured on the cover of Vanguard Magazine, KINISONI continues to design pieces that move with you, not define you.
The PAASE Reversible Jacket — our signature reversible piece — led the February cover story.
“You don't owe the world consistency. You owe it authenticity.”
I'm Pam (Poonam) Kala, a first-generation American-born Indian woman, deeply rooted in my Kashmiri-Sikh heritage. My upbringing was rich in culture and tradition — but it also came with expectations about how a woman should look, act, and live.
For a long time, I tried to fit into those expectations before realizing they no longer worked for me. That realization pushed me to start questioning who I was becoming, and who I wanted to be. That shift is what led me to create KINISONI.
Through adaptable design, KINISONI creates intentional, small-batch clothing that supports women as they move through different moments of their lives — without being confined to one version of themselves.
Every version of you is welcome here.
Clothing should do more.
Mission
KINISONI creates elevated, adaptable pieces that support self-expression, confidence, and evolution — reminders that you don't have to stay fixed in one identity, mood, or expectation.
Vision
A modern fashion brand centered on adaptability and identity evolution. Clothing should do more — and when it does, you need less.
Core Belief
You don't owe the world consistency. You owe it authenticity. Societal norms and expectations shouldn't dictate the way a woman lives.
Since 2024.
Born in Chicago
KINISONI launches with a single idea: clothing that moves with you, not clothing that defines you.
Featured on the cover of Vanguard Magazine
The PAASE Reversible Jacket — our reversibility signature — leads the February cover story.
Quarterly giving, every season
A portion of every quarter's profits goes toward organizations supporting girls and women — most recently, the Unicorn Island Fund.
GIVING BACK
The values that led me to create KINISONI don’t stop at the clothing.
From the beginning, it felt important that the brand also support those who don’t always have access to the same opportunities or freedom to explore who they are. Each quarter, KINISONI donates a portion of profits to organizations that work toward uplifting and supporting girls across different communities.
Most recently, we were proud to support the Unicorn Island Fund, an organization focused on creating educational opportunities and resources for girls around the world.
Giving back is an important part of how KINISONI operates and grows. It’s something we plan to continue as the brand evolves.